Kenya gets chance to co-sponsor World Cup

Kenya is among two African countries that have been offered an opportunity to be a co-sponsor of next year’s World Cup by South Africa’s Local Organising Committee.

The proposal from the LOC was presented to the country recently in South Africa, though it requires that the country raises $50 million (Sh3.7 billion) in less than two months to take up the chance.

The steering committee for marketing of Kenya Stadia for the 2010 fete, that was launched in September, 2009, is currently studying the proposal that is expected to be presented to the Prime Minister and other members of the Cabinet soon.

Mr Mike Macharia, the chairman of Kenya Association of Hotel Keepers and a member of the committee, says the opportunity gives the country a good platform to sell itself and that the country has a lot to gain .

“This is a big opportunity that could see the country continue earning the benefits long after the fete.”

The proposal comes at a time when the country is faced with major issues that need immediate financial address.

The economy is on a recovery path and is expected to grow by about 2.5 per cent this year, according to treasury estimates.

“This is not a good time for the country and this will need delicate balancing,” Mr Macharia said.

Should the country raise the required money in time, Kenya will be ale to showcase itself at the heart of the World Cup in 2010 through various channels, including what is being called “The Kenya House.”

The Kenya House is a meeting point for soccer fans, sponsors and media during the World Cup that is to be put up in secure compounds in Johannesburg, Durban and Cape Town as well as selected cities overseas like Berlin, Paris and London, among others.

Kenya will promote its image across the world as well as show case business and investment opportunities, tourism, culture, food and beverage through various activities, including big screens and boards in the arenas as well as public viewing areas, press conferences, concerts and entertainment.

It will also be able to distribute content on the country through other platforms like the internet and mobile phones.

According to the proposal, the country will be given 27,000 World Cup tickets to sell. Ticket buyers have a chance of winning a safari.

Kenya Airways, which could be one of the beneficiaries of the deal will offer domestic flights in South Africa.

The airline can reap from its extensive network in the region by ferrying passengers to Johannesburg and any other domestic destinations.